Privacy Policy
Privacy Policy
Privacy Policy
Effective Date: January 1st, 2025
Last Updated: July 14th, 2025
About This Policy
Paint Body Equipment Direct ("PBEDirect," "we," "us," or "our") is committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding the information we collect through our website at PBEDirect.com and our services.
Our Business: We are an established automotive supplies and paint retailer located at 616 Powers St, Eugene, OR, specializing in professional-grade automotive paints, body shop supplies, tools, and equipment. We have been serving the automotive industry for over 3 years with a proven track record of quality products and reliable service.
Business Registration: Oregon Business Registration #[INSERT NUMBER]
Information We Collect
Information You Provide Directly
- Account Information: Name, email address, phone number, billing and shipping addresses
- Order Information: Purchase history, payment information, shipping preferences
- Communications: Messages sent through our contact forms, email correspondence, phone calls
- Age Verification: Confirmation that you meet age requirements for certain professional-grade products
Information Collected Automatically
- Website Usage: Pages visited, time spent on site, click patterns, search terms
- Device Information: Browser type, operating system, IP address, device identifiers
- Location Data: General geographic location based on IP address
- Cookies and Tracking: See our Cookie Policy section below
Third-Party Information
- Payment Processing: Transaction data processed through Shopify Payments and integrated payment providers
- Shipping Information: Delivery tracking and address verification through our shipping partners
- Marketing Data: Email engagement metrics, advertising interaction data
How We Use Your Information
Primary Business Purposes
- Order Processing: Fulfill orders, process payments, arrange shipping to US and Canada
- Customer Service: Provide product recommendations, technical support, and resolve issues
- Account Management: Maintain your account, order history, and preferences
- Legal Compliance: Meet regulatory requirements for chemical and tool sales, age verification
Marketing and Communications
- Email Marketing: Send promotional emails, product updates, and newsletters via Shopify Email
- Advertising: Display targeted ads through Google Ads, Facebook, and other platforms
- Retargeting: Show relevant ads based on your browsing and purchase history
- Analytics: Improve our website and services using Google Analytics and Shopify Analytics
Business Operations
- Inventory Management: Track product availability and sync with our suppliers
- Fraud Prevention: Detect and prevent fraudulent transactions
- Website Optimization: Improve site performance and user experience
Information Sharing
Service Providers
We share information with trusted third-party service providers who help us operate our business:
- Shopify: E-commerce platform hosting and order processing
- Payment Processors: Secure payment processing (Shopify Payments, PayPal, etc.)
- Shipping Partners: Order fulfillment and delivery services
- Email Service: Shopify Email for marketing communications
- Analytics: Google Analytics and Shopify Analytics for website performance
- Advertising Partners: Google Ads, Facebook, and other advertising platforms
- Customer Reviews: Integrated review systems for product feedback
Legal Requirements
We may disclose information when required by law, court order, or to:
- Comply with legal processes
- Protect our rights and property
- Ensure customer and public safety
- Prevent fraud or illegal activities
Business Transfers
In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction.
Data Security
We implement industry-standard security measures to protect your information:
- SSL Encryption: All data transmission is encrypted using SSL certificates
- Secure Storage: Customer data is stored on secure, monitored servers
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Updates: We maintain current security protocols and software updates
- PCI Compliance: Payment processing meets PCI DSS standards
Your Rights and Choices
Account Management
- Access: View and update your account information at any time
- Correction: Request corrections to inaccurate personal information
- Deletion: Request deletion of your account and associated data (subject to legal requirements)
Marketing Preferences
- Email Unsubscribe: Use the unsubscribe link in any marketing email
- Advertising Opt-Out: Adjust your advertising preferences through your browser settings
- Cookie Controls: Manage cookie preferences through your browser
Data Portability
You may request a copy of your personal information in a commonly used format.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Essential Functions: Enable core website functionality and security
- Analytics: Track website performance and user behavior
- Marketing: Deliver targeted advertising and measure campaign effectiveness
- Preferences: Remember your settings and preferences
Cookie Types:
- Necessary Cookies: Required for website operation
- Analytics Cookies: Google Analytics, Shopify Analytics
- Marketing Cookies: Google Ads, Facebook Pixel, retargeting pixels
- Functional Cookies: Shopping cart, user preferences
You can control cookies through your browser settings, though disabling certain cookies may affect website functionality.
Age Requirements and Restrictions
Certain products we sell are restricted to customers who are:
- 18+ years old for professional-grade chemicals and specialized tools
- 21+ years old for specific regulated products (where applicable)
We may request age verification for restricted product purchases.
Data Retention
We retain your information for as long as necessary to:
- Fulfill our business purposes and legal obligations
- Provide ongoing customer service and support
- Maintain accurate business records
- Comply with warranty and return policies
Retention Periods:
- Account Information: Until account deletion or 7 years after last activity
- Order History: 7 years for business and tax purposes
- Marketing Data: Until you opt out or 3 years of inactivity
- Analytics Data: Aggregated data retained indefinitely
International Data Transfers
We serve customers in the United States and Canada. Your information may be processed and stored in the United States, where our servers and service providers are located.
Children's Privacy
Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications to registered customers
- Updating the "Last Updated" date at the top of this policy
Contact Information
Paint Body Equipment Direct
616 Powers St
Eugene, OR 97402
Customer Service Hours: Monday-Friday, 8:00 AM - 4:00 PM (Pacific Time)
Contact Methods:
- Email: info@pbedirect.com
- Phone: 541-650-2477
- Website: PBEDirect.com
For privacy-related questions or to exercise your rights under this policy, please contact us using the information above.
Compliance Statement
This Privacy Policy is designed to comply with applicable privacy laws and regulations, including Google's Merchant Center policies. We are committed to maintaining the highest standards of data protection and business transparency.