Privacy Policy

Effective Date: January 1st, 2025
Last Updated: July 14th, 2025

About This Policy

Paint Body Equipment Direct ("PBEDirect," "we," "us," or "our") is committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding the information we collect through our website at PBEDirect.com and our services.

Our Business: We are an established automotive supplies and paint retailer located at 616 Powers St, Eugene, OR, specializing in professional-grade automotive paints, body shop supplies, tools, and equipment. We have been serving the automotive industry for over 3 years with a proven track record of quality products and reliable service.

Business Registration: Oregon Business Registration #[INSERT NUMBER]

Information We Collect

Information You Provide Directly

Account Information: Name, email address, phone number, billing and shipping addresses
Order Information: Purchase history, payment information, shipping preferences
Communications: Messages sent through our contact forms, email correspondence, phone calls
Age Verification: Confirmation that you meet age requirements for certain professional-grade products

Information Collected Automatically

Website Usage: Pages visited, time spent on site, click patterns, search terms
Device Information: Browser type, operating system, IP address, device identifiers
Location Data: General geographic location based on IP address
Cookies and Tracking: See our Cookie Policy section below

Third-Party Information

Payment Processing: Transaction data processed through Shopify Payments and integrated payment providers
Shipping Information: Delivery tracking and address verification through our shipping partners
Marketing Data: Email engagement metrics, advertising interaction data

How We Use Your Information

Primary Business Purposes

Order Processing: Fulfill orders, process payments, arrange shipping to US and Canada
Customer Service: Provide product recommendations, technical support, and resolve issues
Account Management: Maintain your account, order history, and preferences
Legal Compliance: Meet regulatory requirements for chemical and tool sales, age verification

Marketing and Communications

Email Marketing: Send promotional emails, product updates, and newsletters via Shopify Email
Advertising: Display targeted ads through Google Ads, Facebook, and other platforms
Retargeting: Show relevant ads based on your browsing and purchase history
Analytics: Improve our website and services using Google Analytics and Shopify Analytics

Business Operations

Inventory Management: Track product availability and sync with our suppliers
Fraud Prevention: Detect and prevent fraudulent transactions
Website Optimization: Improve site performance and user experience

Information Sharing

Service Providers

We share information with trusted third-party service providers who help us operate our business:

Shopify: E-commerce platform hosting and order processing
Payment Processors: Secure payment processing (Shopify Payments, PayPal, etc.)
Shipping Partners: Order fulfillment and delivery services
Email Service: Shopify Email for marketing communications
Analytics: Google Analytics and Shopify Analytics for website performance
Advertising Partners: Google Ads, Facebook, and other advertising platforms
Customer Reviews: Integrated review systems for product feedback

Legal Requirements

We may disclose information when required by law, court order, or to:

Comply with legal processes
Protect our rights and property
Ensure customer and public safety
Prevent fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction.

Data Security

We implement industry-standard security measures to protect your information:

SSL Encryption: All data transmission is encrypted using SSL certificates
Secure Storage: Customer data is stored on secure, monitored servers
Access Controls: Limited access to personal information on a need-to-know basis
Regular Updates: We maintain current security protocols and software updates
PCI Compliance: Payment processing meets PCI DSS standards

Your Rights and Choices

Account Management

Access: View and update your account information at any time
Correction: Request corrections to inaccurate personal information
Deletion: Request deletion of your account and associated data (subject to legal requirements)

Marketing Preferences

Email Unsubscribe: Use the unsubscribe link in any marketing email
Advertising Opt-Out: Adjust your advertising preferences through your browser settings
Cookie Controls: Manage cookie preferences through your browser

Data Portability

You may request a copy of your personal information in a commonly used format.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Essential Functions: Enable core website functionality and security
Analytics: Track website performance and user behavior
Marketing: Deliver targeted advertising and measure campaign effectiveness
Preferences: Remember your settings and preferences

Cookie Types:

Necessary Cookies: Required for website operation
Analytics Cookies: Google Analytics, Shopify Analytics
Marketing Cookies: Google Ads, Facebook Pixel, retargeting pixels
Functional Cookies: Shopping cart, user preferences

You can control cookies through your browser settings, though disabling certain cookies may affect website functionality.

Age Requirements and Restrictions

Certain products we sell are restricted to customers who are:

18+ years old for professional-grade chemicals and specialized tools
21+ years old for specific regulated products (where applicable)

We may request age verification for restricted product purchases.

Data Retention

We retain your information for as long as necessary to:

Fulfill our business purposes and legal obligations
Provide ongoing customer service and support
Maintain accurate business records
Comply with warranty and return policies

Retention Periods:

Account Information: Until account deletion or 7 years after last activity
Order History: 7 years for business and tax purposes
Marketing Data: Until you opt out or 3 years of inactivity
Analytics Data: Aggregated data retained indefinitely

International Data Transfers

We serve customers in the United States and Canada. Your information may be processed and stored in the United States, where our servers and service providers are located.

Children's Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

Posting the updated policy on our website
Sending email notifications to registered customers
Updating the "Last Updated" date at the top of this policy

Contact Information

Paint Body Equipment Direct
616 Powers St
Eugene, OR 97402

Customer Service Hours: Monday-Friday, 8:00 AM - 4:00 PM (Pacific Time)

Contact Methods:

Email: info@pbedirect.com
Phone: 541-650-2477
Website: PBEDirect.com

For privacy-related questions or to exercise your rights under this policy, please contact us using the information above.

Compliance Statement

This Privacy Policy is designed to comply with applicable privacy laws and regulations, including Google's Merchant Center policies. We are committed to maintaining the highest standards of data protection and business transparency.