Privacy Policy

Effective January 1, 2025 · Last updated July 14, 2025

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About This Policy

Paint Body Equipment Direct (“PBEDirect,” “we,” “us,” or “our”) is committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices for our website at PBEDirect.com and our services.

Our business: we are an established automotive supplies and paint retailer located at 616 Powers St, Eugene, OR, specializing in professional-grade automotive paints, body shop supplies, tools, and equipment. We have served the automotive industry for decades with a proven track record of quality products and reliable service.

Information We Collect

Information you provide directly

  • Account information: name, email, phone number, billing and shipping addresses.
  • Order information: purchase history, payment information, shipping preferences.
  • Communications: messages through our contact forms, email, and phone.
  • Age verification: confirmation that you meet age requirements for certain professional-grade products.

Information collected automatically

  • Website usage: pages visited, time on site, click patterns, search terms.
  • Device information: browser, operating system, IP address, device identifiers.
  • Location data: general geographic location based on IP address.
  • Cookies and tracking: see the Cookies section below.

Third-party information

  • Payment processing via Shopify Payments and integrated providers.
  • Shipping information — tracking and address verification through our shipping partners.
  • Marketing data — email engagement and advertising interaction data.

How We Use Your Information

Primary business purposes

  • Order processing: fulfill orders, process payments, arrange shipping to the US and Canada.
  • Customer service: product recommendations, technical support, and issue resolution.
  • Account management: maintain your account, order history, and preferences.
  • Legal compliance: meet regulatory requirements for chemical and tool sales, and age verification.

Marketing and communications

  • Email marketing: promotional emails, product updates, and newsletters.
  • Advertising and retargeting through Google Ads, Facebook, and other platforms based on your browsing and purchase history.
  • Analytics to improve our website and services.

Business operations

  • Inventory management and supplier sync.
  • Fraud detection and prevention.
  • Website performance and user-experience optimization.

Information Sharing

Service providers

We share information with trusted third-party providers who help us operate:

  • Shopify — e-commerce platform hosting and order processing.
  • Payment processors — Shopify Payments, PayPal, and others.
  • Shipping partners — fulfillment and delivery.
  • Email and analytics — marketing communications and website performance.
  • Advertising partners — Google Ads, Facebook, and others.
  • Customer reviews — integrated review systems.

Legal requirements

We may disclose information when required by law, court order, or to comply with legal processes, protect our rights and property, ensure safety, or prevent fraud.

Business transfers

In a merger, acquisition, or sale of assets, customer information may transfer as part of the transaction.

Data Security

We use industry-standard measures to protect your information:

  • SSL encryption on all data transmission.
  • Secure storage on monitored servers.
  • Access controls on a need-to-know basis.
  • Regular updates to security protocols and software.
  • PCI compliance for payment processing (PCI DSS standards).

Your Rights & Choices

Account management

  • Access: view and update your account information anytime.
  • Correction: request corrections to inaccurate information.
  • Deletion: request deletion of your account and data (subject to legal requirements).

Marketing preferences

  • Email: unsubscribe via the link in any marketing email.
  • Advertising and cookies: manage preferences through your browser settings.

Data portability

You may request a copy of your personal information in a commonly used format.

Cookies & Tracking Technologies

We use cookies and similar technologies for essential functions, analytics, marketing, and remembering your preferences.

  • Necessary cookies: required for website operation.
  • Analytics cookies: Google Analytics, Shopify Analytics.
  • Marketing cookies: Google Ads, Facebook Pixel, retargeting pixels.
  • Functional cookies: shopping cart and user preferences.

You can control cookies through your browser settings, though disabling some may affect website functionality.

Age Requirements & Restrictions

Certain products we sell are restricted to customers who are:

  • 18+ for professional-grade chemicals and specialized tools.
  • 21+ for specific regulated products (where applicable).

We may request age verification for restricted product purchases.

Data Retention

We retain your information as long as necessary to fulfill our business purposes and legal obligations, provide service, maintain records, and comply with warranty and return policies.

  • Account information: until deletion or 7 years after last activity.
  • Order history: 7 years for business and tax purposes.
  • Marketing data: until you opt out or 3 years of inactivity.
  • Analytics data: aggregated data retained indefinitely.

International Data Transfers

We serve customers in the United States and Canada. Your information may be processed and stored in the United States, where our servers and service providers are located.

Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from them. If we learn we have, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy periodically. We will post the updated policy here, update the “Last updated” date, and notify registered customers of significant changes by email.

Contact Us

Paint Body Equipment Direct
616 Powers St, Eugene, OR 97402

Customer service hours: Monday–Friday, 7:00 AM – 4:00 PM PST

For privacy-related questions or to exercise your rights, please contact us using the information above.

Compliance Statement

This Privacy Policy is designed to comply with applicable privacy laws and regulations, including Google’s Merchant Center policies. We are committed to maintaining high standards of data protection and business transparency.